**Breathing Easy: The First Smoke-Free Generation in Wales**

In Wales, a new generation is emerging that has never experienced the traditional pub culture associated with smoke-filled bars. This profound shift is attributed to a significant legislation passed 18 years ago, which banned smoking in public spaces to protect against the harms of second-hand smoke. Public health experts consider this ban a transformational milestone, leading to reduced hospital admissions for conditions like heart attacks and childhood asthma as children’s exposure to smoke has notably decreased.

Despite the overall decline in smoking rates, the article highlights a troubling trend: the glamorization of smoking remains prevalent in popular culture, impacting youth perceptions. Young adults like Henry Gillard, a 21-year-old student, observe that while smoking is not as common, it still exists among peers, with many choosing to vape instead of smoking traditional cigarettes. Others, such as Cameron Mattu, point out that the culture of smoking has become more discreet, with people now opting to smoke in secret due to the health risks associated with it.

Swansea pub owner Vicky Morgans recalls the drastic change in the drinking culture after implementing the smoking ban, grappling with mixed reactions from customers while ultimately navigating a successful transition towards a food-led business model.

Prof. Graham Moore from Cardiff University emphasizes that ongoing work is necessary to support communities where smoking remains rampant, particularly in areas marked by socio-economic challenges. He notes the entrenched nature of smoking in certain neighborhoods, where retail access can further normalize smoking among residents.

The Wales government aims to achieve a smoke-free society by 2030, targeting a smoking prevalence rate of 5% or less. They have already made strides by implementing bans in locations like hospital grounds and playgrounds, leading to a notable drop in children’s exposure to second-hand smoke. Nonetheless, statistics from Public Health Wales reveal ongoing public health struggles, with thousands of hospital admissions and deaths associated with smoking each year. As they work towards a smoke-free future, the legislation represents a crucial step in reshaping public perceptions of smoking in Wales.