Trailblazer will utilise its brand create content based marketing strategies to ensure Lexus is seen by their target audience.

• Content marketing article featuring a Lexus model with call to action

• Guaranteed thousands of clicks from targeted local audience.

• Full page advert in paper at no cost.

• Sponsor lifestyle section on website

• Reel on Trailblazer instagram, recent one 14,000 views.

Article ideas…

• Liverpool’s Speke Hall

• How far from Liverpool can the latest EV get you?

• 24 hours with the new Lexus RZ.

• Review: The Lexus NX

Content led strategies.

Trailblazer will create content marketing articles similar to a previous piece on Lyme Park here to generate subtle engagement from a target audience. The article will include images created by Trailblazer of an agreed Lexus model and threaded through the article. At the end will be a call to action to increase engagement towards Lexus Liverpool’s website to generate enquiries.

Another method of doing this would be to include an offer in the form of a button to generate leads, all TBC prior to articles release.

Example of call-to-action below…